The RJMetrics executive dashboard, rebuilt on the canonical basis: 8-status "Orders We
Count" filter, net revenue = product + shipping (ex tax). "All-time" here means 2020
onward — the mirror's window (the legacy tool's $56.5M included 2008–2019).
AOV matches the legacy definition (average of OrderTotalAmount).
Revenue since 2020
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Orders since 2020
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Customers since 2020
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Average order value (all-time)
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Revenue, past 30 days
—
Orders, past 30 days
—
New customers, past 30 days
—
AOV, last month
—
Same month last year
—
2026 forecast, full year
—
Revenue
Revenue by quarter 2020 onward
Monthly revenue by year dashed = pre-year forecast (no 2026 data); solid 2026 = actual YTD
Cumulative revenue by day — this month vs same month last year
Lines are the running month-to-date total (left axis); bars are each
day's revenue on its own scale (right axis).
Past 30 days daily pulse
Revenue by day
Orders by day
Average order value by day
Customers
New customers by quarter first counted order, 2020 onward