Channels, geography, square footage and the quote pipeline. Canonical 8-status filter;
net revenue = product + shipping (ex tax). Quote-pipeline counts use the quote statuses,
which are excluded from every revenue figure.
Revenue, year to date
—
Orders, year to date
—
AOV, year to date
—
Phone share of revenue
—
Sheet sqft sold, YTD
—
Quote fill rate, 24 mo
—
filled / (filled + not filled)
Channels
Revenue by channel, by year
Average order value by channel
Phone AOV runs ~3× web — the channel carries the large, quoted trade jobs.
Where & what last 12 months
Revenue by ship-to state
Sheet sqft sold by brand
Quote pipeline by month quote-family statuses; current status, not history
A quote's status reflects where it is today — recent months naturally
show more "Quote sent" that hasn't resolved yet. Fill rate over the window:
.