The custom vanity-top category — fabricated-to-order solid surface tops. Canonical
8-status filter; revenue = line Net Sales (see the note below on why not
UnitPrice). This is a small category (~$1.4M lifetime) but has a clear,
actionable channel story.
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Lifetime revenue (2020+)
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Orders with a vanity top
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Avg revenue per order
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Gross margin (book), lifetime
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book COGS — rarely recon-reconciled
Revenue, trailing 12 mo
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The channel story
Revenue by year — web configurator vs phone quote
The category didn't just shrink — the web configurator collapsed.
Web vanity revenue fell from $265K (2023) to ~$3K (2025) while phone quotes held steady
near $96K. Web reappears in 2026, suggesting the online product was broken through 2024–25
and has since been restored.
Monthly revenue — web vs phone last 30 months
Month by month: web (blue) carried the category through early 2024, went to
near-zero mid-2024 through 2025 (months where the whole bar is orange are 100% phone), then
returns in spring 2026. If the configurator was down, this is the outage window.
Breakdowns order-level dimensions — product attributes are not recorded
Order-value distribution a size proxy
Actual width/bowl/color aren't in the order data, so line price stands in for
size/complexity. The bulk of orders land $600–1,500 — mid-size tops with an integral bowl.
Revenue by ship-to state lifetime top 10
Revenue by customer type lifetime; most orders are untagged
Among tagged buyers, homeowners lead — vanity tops skew more retail/DIY than
the sheet business. But two-thirds of orders are untagged, so read this as a sample.